₹30Cr+ Business Impact Through Ads
At Web Ignito, we have spent the last 8 plus years mastering performance marketing across industries, helping startups and established brands turn ad spends into measurable growth. From scaling D2C brands to closing multi crore real estate sales, from political rally promotions to EV mobility adoption, our work spans 30 plus clients across 10 plus industries with a single focus, delivering business impact with data driven campaigns.
Web Ignito Portfolio Summary
Over the last 8+ years, Web Ignito has delivered measurable impact across 30+ clients in 10+ industries, managing ₹1.56Cr+ in ad budgets and driving ₹30Cr+ in business outcomes with an average ROAS of ~8x. Web Ignito isn’t just about ads. Every campaign is a case study in resilience, creativity, and ROI-driven execution across industries as varied as real estate, EdTech, re-commerce, EV mobility, and politics.
✦ Key Metrics Across Portfolio
✦ Industry-wise Highlights
- E-Commerce & D2C: Built 6+ brands from scratch including a kids brand, The Chashmeesh, and Re-story. CTR improvement (0.6% → 1.8% for premium décor). Reduced return rates by 50% for the kids brands. 22% repeat purchase growth for Best of Used Books.
- Real Estate & Interior: Generated 8,000+ verified leads. Sold ₹1Cr+ inventory during lockdown (Kamdhenu). ₹25Cr+ closures for partners. ₹1Cr+ in 3 months for Elemantra Interiors, 1Cr+ in 8 months for a Smart Home Company.
- Finance: 2,000+ verified loan applications at CPL ₹150. Achieved 6x ROI with attribution-based optimization.
- EdTech & Apps: 3,000 installs at CPI ₹33. Free→Paid conversion 7%, above industry average.
- Automotive: 330+ luxury car leads at CPL ₹300 for Kriti Car Care. 30+ PPF projects closed, ₹18L revenue on ₹2L spend.
- EV Mobility: Acquired 100+ customers for Magnus Nimble EV at CAC ₹3,000. Focus on last-mile delivery riders.
- Leisure & Entertainment: 5L+ footfalls for ROK Go-Karting at cost per footfall <₹1. Boosted group bookings +35%.
- International: Airbnb UK Host achieved 3.3x ROI and +35% occupancy. Leadcorp BPO (US) gained 100+ B2B healthcare leads at $20 CPL, worth $120K+ contracts.
- Political Campaigns: Reached 10L+ voters. Boosted rally turnout +30%. Cost per engagement <₹1.
✦ Strategic Edge
- Full-Funnel Mastery: Awareness → Engagement → Conversion → Retention with remarketing, UGC, multilingual targeting.
- Advanced Attribution: CRM integrations, CAPI setups, offline-to-online tracking for true ROI visibility.
- Problem-Solving DNA: Sold real estate inventory during lockdown, built India’s first sizing-differentiated kidswear brand, mobilized voters digitally (+30% turnout), and drove 5L+ offline walk-ins at <₹1 cost per footfall.
Best of Used Books – Re-commerce
Objective
Scale a re-commerce model for affordable used books by driving efficient online sales and fueling offline event turnout, while establishing reliable attribution between channels.
Challenges
- Attribution gaps: Traffic split between Meta, Google, and offline pop-ups/events.
- Low AOV: Requires very efficient CAC and strong repeat purchase to sustain margins.
- Inventory freshness: Constantly changing catalog complicates evergreen creatives.
- Price sensitivity: Audience expects bargains; discount depth impacts profitability.
- Ops complexity: Condition grading, fulfillment SLAs, and returns affect CSAT.
Strategy
- Meta + Google combo: Meta for discovery and retargeting; Google Search/Shopping to harvest intent (“buy used books”, “second-hand novels”).
- Server-side tracking: Google CAPI + Meta Pixel with UTM rigor; mapped events for Add-to-Cart, Purchase, and Event RSVP.
- Dynamic catalogs: DPAs highlighting new arrivals, genre bundles, and “under ₹199” price anchors.
- Promo calendar: weekend flash sales, BOGO on slow-moving genres, and student-focused bundles.
- Offline lift: geo-targeted ads to push pop-up book fairs; QR/coupon codes to tie footfalls to campaigns.
Results
Summary
With clean tracking, dynamic catalogs, and a tight promo cadence, the brand grew efficiently despite a low AOV model. The online engine supported pop-ups, while codes/QRs tied offline footfalls back to media, pushing ROAS to 4.4× and lifting repeats by 22%.
ROK Go-Karting – Mumbai
Objective
Increase offline footfalls for ROK’s go-karting track in Mumbai, drive repeat visitors, and position the brand as the go-to leisure and entertainment option for young adults, families, and corporate groups.
Challenges
- Offline-first business: Success depended on footfall, making direct attribution from online campaigns challenging.
- Low awareness: Go-karting was still a niche weekend activity in Mumbai compared to movies or malls.
- Price sensitivity: Target audience often perceived go-karting as “expensive fun.”
- Seasonality: Footfalls dipped during monsoons and exam seasons.
- Engagement gap: Limited repeat visitors; once experienced, customers didn’t always return without incentives.
Strategy
- Geo-targeted campaigns within 20 km radius via Meta & Google Display Ads.
- Offer-led creatives (Buy 2 Rides, Get 1 Free) and group discounts.
- Weekend budget spikes aligned with high-demand days.
- College/office tie-ups for “karting nights” with social amplification.
- UGC encouragement via hashtag contests with free pass rewards.
- Attribution via coupon codes and on-site footfall counters.
Results
Summary
ROK Go-Karting blended geo-targeting, offers, and UGC to achieve massive offline growth. With a cost per footfall under ₹1 and 5L+ visitors in one year, the brand became a leading leisure destination in Mumbai.
Real Estate Channel Partners (Mumbai, Pune, Bangalore)
Objective
Generate a steady pipeline of qualified home-buyer leads for channel partners and developers across three metros, while improving appointment rates and shortening the lead → site-visit → booking journey.
Challenges
- City-by-city variance: micro-market demand, ticket sizes, and commute preferences differ sharply.
- Lead fatigue: buyers query multiple brokers/projects; duplication and intent decay are common.
- Attribution complexity: multi-touch path across calls, WhatsApp, and on-site visits.
- Language & trust: regional language needs (EN/HI/MR/KN) and proof of inventory/pricing.
- Qualification drift: early campaigns drew out-of-budget or non-serious leads.
Strategy
- City-specific intent capture: Google Search on “1/2/3 BHK in <area>”, “near metro/IT park”, “ready-to-move/under-construction”, with call extensions and lead forms.
- Meta lead ads with localization: creatives and forms in English, Hindi, Marathi, and Kannada; amenity reels and stack plans per project.
- Qualification gates: budget band, preferred locality, possession horizon; auto-routing hot signals to senior closers.
- Visit engine: WhatsApp catalogues (floor plans, price sheets), calendar links for site visits, and ride-hailing credits for high-intent prospects.
- De-duplication & attribution: phone/email hashing, UTM discipline, unique visit/booking IDs; CRM events (Qualified, Visit Done, Token Paid) looped back to bidding.
Results
Summary
Localization (language + micro-market hooks), strict qualification, and CRM-backed optimization created a dependable visit engine for channel partners. Over 12 months, the program delivered 8,000+ verified leads at ₹400–₹700 CPL and enabled ₹25Cr+ in closures.
Re-story – Sustainable Premium Home Décor
Objective
Launch and establish a sustainable premium home décor brand in India by targeting eco-conscious, urban buyers and creating strong early brand recall in a market dominated by traditional décor.
Challenges
- Low market awareness: Eco-friendly home décor was still a new and underdeveloped category.
- Premium positioning: Led to CPMs ~30% higher than industry average on Meta, making scale difficult.
- Weak initial performance: CTR was only 0.6%, well below the 1.2–1.5% industry benchmark.
- Measurement issues: Early difficulty in attributing sales between organic advocacy and paid campaigns.
- Customer hesitation: Higher product prices compared to mass-market alternatives caused drop-offs at checkout.
Strategy
- Platform mix: Used Google Search & Shopping campaigns to capture high-intent traffic, while Meta Ads built top-of-funnel awareness and remarketing flows.
- Festive remarketing: Built creative funnels for Diwali and Raksha Bandhan with “sustainable gifting” positioning.
- Message testing: A/B tested creatives with “Conscious Living” vs. “Sustainable Homes” narratives; the latter generated 28% stronger engagement.
- Landing page optimization: Improved site speed by 25%, simplified CTAs, and added trust elements (eco-certifications, reviews).
- Attribution clarity: Implemented enhanced conversion tracking with Google Tag Manager to better separate organic vs. paid sales.
Results
Summary
By focusing on storytelling around sustainability and optimizing remarketing funnels, Re-story built early traction in a premium niche despite higher CPMs and customer hesitation. Clearer measurement and improved messaging allowed them to scale beyond early adopters.
Minix – Smart Watches
Objective
Break into a crowded smartwatch market and position Minix as the best-value alternative to big brands, converting first-time buyers and marketplace comparers with credible performance and sharp pricing.
Challenges
- Competing with Apple, Noise, Fire-Boltt and others with larger budgets.
- High CPCs in electronics driving up acquisition costs.
- Price-sensitive buyers comparing across Amazon/Flipkart before purchase.
- Attribution gaps between discovery (Meta/YouTube) and final purchase (Amazon).
- New-launch trust barrier with limited reviews and social proof.
Strategy
- Multi-channel mix: Google Search for high intent, Amazon Sponsored Ads for shopping intent, Meta Ads for awareness + catalog retargeting.
- Aggressive keyword bidding on “budget smartwatch”, “under ₹2,000/₹3,000” to win comparison traffic.
- Seasonal sale bursts (Flipkart Big Billion Days, Amazon Great Indian Sale) with scaled budgets and lightning deals.
- Dynamic product retargeting to recover cart/ PDP drop-offs across Meta and Amazon.
- Micro-influencer reviews (unbox/fitness test) to build trust and feed paid ads with UGC.
Results
Summary
Minix achieved durable efficiency in a hyper-competitive category by pairing marketplace demand capture with social proof and seasonal scaling. Coordinated search, Meta, and Amazon Ads kept CAC at ₹1050 while sustaining a 3x ROAS.
Drip Culture – Streetwear Fashion
Objective
Break into the Gen-Z streetwear space and build fast-moving demand for limited drops, driving first-time purchases and social buzz with creator-led content.
Challenges
- Highly competitive category with strong global & local brands.
- Low initial recall and limited social proof for a new label.
- Fast trend cycles — designs can age quickly without momentum.
- Need for authentic UGC; polished ads underperform with Gen-Z.
- Attribution noise between discovery (Reels) and checkout.
Strategy
- UGC-first creative system: reel-style try-ons, fit checks, and “pack with me” edits shot on phones.
- Micro-influencer collabs: niche hip-hop & street creators; seeded capsules for early hype.
- Drop mechanics: limited-period launches with countdowns, waitlists, and early-bird pricing.
- Paid mix: Meta Ads for awareness + DPAs for retargeting; Google Brand/Search to capture intent.
- On-site tweaks: size guides, UGC gallery, and COD/returns badges to reduce hesitation.
Results
Summary
Authentic UGC + creator seeding generated momentum for limited drops and drove efficient acquisition. The mix of reels-native content, countdown urgency, and DPAs delivered a solid 1.5× ROAS while building brand heat with Gen-Z.
The Chashmeesh – Hip Hop Streetwear
Objective
Build traction and cultural credibility within India’s hip hop subculture, grow first-purchase volume for new drops, and establish repeat buyers through community-driven content.
Challenges
- Niche subculture with low initial brand recall.
- Competes with established global streetwear labels and fast-fashion clones.
- Need for authentic voices — over-polished ads reduce engagement.
- Drop-based demand is spiky; requires momentum to avoid stale inventory.
- Attribution noise across Reels discovery, influencer posts, and on-site checkout.
Strategy
- Creator collabs: micro-rappers, dancers, and graffiti artists produced reels wearing the fits; usage rights fed into paid.
- Culture-first reels: cypher clips, behind-the-scenes shoots, and “fit check” transitions instead of studio ads.
- Drop cadence: limited runs with waitlists, countdown timers, and SMS/WhatsApp alerts to concentrate demand.
- Paid mix: Meta awareness + DPA retargeting; Google Brand/Search to capture high-intent after creator exposure.
- Merch UX: size chart at-a-glance, COD, and 7-day exchanges to reduce drop-off on PDP.
Results
Summary
By putting the culture first — creators, cyphers, and real-life fits — The Chashmeesh built authenticity and demand for limited drops. The approach sustained a 3× ROAS while expanding community reach and repeat purchase behavior.
UPSC Prep – Android App
Objective
Drive efficient app installs and convert free users into paying subscribers for UPSC preparation content, while establishing reliable event-based attribution and cohort LTV visibility.
Challenges
- Exam cycle seasonality causing volatile demand and CPIs.
- Long consideration window from install → subscription (high-friction funnel).
- Trust barrier on content quality vs. established coaching brands.
- Attribution: bridging Meta discovery with Google Play purchase events.
- Device/bandwidth constraints in Tier-2/3 affecting video consumption.
Strategy
- Google App Campaigns (UAC): optimized to in-app events (signup, trial start, purchase) using Firebase/GA4 events.
- Meta app-install + value optimization: creatives featuring toppers, syllabus coverage, and daily answer writing.
- Onboarding flow fixes: 3-step guided setup, syllabus selection, and “7-day study plan” to accelerate activation.
- Remarketing: push notifications & WhatsApp drips for inactive installs; paywall retargeting with limited-time discounts.
- Content proof: free demo lectures, doubt-clearing reels, and faculty bios to reduce trust friction.
Results
Summary
By aligning UAC with in-app events, tightening onboarding, and pairing proof-led creatives with remarketing, UPSC Prep achieved ₹33 CPI and a 7% free→paid conversion, delivering ₹1.2L revenue on ₹1L spend with improving LTV cohorts.
Personal Loan & Finance Client
Objective
Generate high-quality loan applications at scale while maintaining strict compliance and optimizing for approval rate and Cost per Disbursal (CPD), not just top-of-funnel CPL.
Challenges
- High lead volume often includes low eligibility; approval rate is the true constraint.
- Strict advertising and copy compliance in BFSI; disallowed claims/wording risk rejections.
- Multi-touch journey: ad → form → tele-verification → document upload → underwriting.
- Attribution friction: offline underwriting/disbursal events not natively tracked by ad platforms.
- Fraud/duplication risk from incentive-seeking traffic and aggregator overlaps.
Strategy
- Search-led capture: Google Search on intent clusters (“instant personal loan”, “low interest loan”, “loan against salary”).
- Precision audiences: income & employment filters in forms; rule-based rejection for non-target cities or non-salaried profiles.
- CRM-integrated attribution: pass UTM & gclid/fbclid into CRM; return events for Qualified, Approved, and Disbursed to build modeled bidding.
- Creative & UX compliance: APR disclosure, processing time ranges, document checklist; multilingual forms for Tier-2/3 reach.
- Fraud control: device/IP throttling, OTP verification, dedupe across campaigns and aggregator sources.
Results
Summary
By optimizing to approval and disbursal—not just lead count—while enforcing compliance and fraud controls, the program delivered ₹150 CPL with a strong approval mix and ~6× ROI, creating a predictable, scalable lead engine.
Airbnb (UK Host) – Harbour View, Mevagissey
Objective
Increase direct enquiries and bookings for a coastal UK holiday stay, balancing occupancy across peak and shoulder seasons while improving the share of direct bookings via harbourviewmevagissey.co.uk and the Airbnb listing.
Challenges
- Seasonality & weather dependence: coastal demand spikes in summer and dips off-season.
- Platform competition: OTAs and larger listings dominate search real estate for “Cornwall stays”.
- Attribution: users discover on social/search but book on Airbnb or the website; cross-platform tracking is tricky.
- Trust signals: reviews and recent photos drive consideration; must stay fresh.
- Geo-intent variance: weekenders within driving distance vs. longer-stay tourists need different messaging.
Strategy
- Demand capture: Google Search on “Mevagissey stay”, “Cornwall sea view cottage”, brand + long-tail queries; SKAGs for top terms with sitelinks to Rooms, Gallery, and Contact.
- Social discovery: Meta prospecting with short reels (view, balcony, harbour walk) and “What a weekend in Mevagissey looks like” carousels; location-pinned audiences.
- Always-on retargeting: website + Airbnb listing viewers retargeted with availability windows, last-minute offers, and weekday discounts.
- Conversion assets: refreshed photography, guest reviews highlights, parking/wifi details, check-in simplicity, and map proximity to harbour & restaurants.
- Attribution hygiene: UTMs on all ads; click-to-call tracking and enquiry forms on the website; Airbnb “contact host” prompts in creatives.
Results
Summary
By pairing search demand capture with reels-first discovery and clean attribution to the website and Airbnb listing, Harbour View lifted bookings efficiently across seasons, sustaining a $50 CPL and 4% booking conversion on a $3K spend.
Leadcorp BPO – Medical Devices (US)
Objective
Acquire qualified B2B leads for a US-based medical devices client (hospitals, clinics, and distributors), optimizing for Sales Accepted Leads (SAL) and appointment rate, not just form fills.
Challenges
- Strict targeting and compliance in healthcare; limited audience sizes.
- Long sales cycles with multi-stakeholder evaluation (clinical + procurement).
- High research intent: prospects need clinical evidence and ROI cases.
- Attribution gap: many conversations move to phone/email outside platforms.
- Lead quality risk from generic interest forms and job-seekers.
Strategy
- LinkedIn + Google blend: LinkedIn for role-level precision (Clinical Director, Biomedical Engineer, Procurement) and Google Search for solution/brand intent.
- Mid-funnel assets: FDA clearance notes, whitepapers, and case studies gated for MQL qualification.
- Form qualification: company size, specialty, purchasing horizon; auto-disqualify students/job-seekers.
- Calendar routing: qualified submissions pushed to SDR calendars with time-zone aware slots; SLA alerts for < 15 min follow-up.
- CRM feedback loop: pass UTMs into HubSpot/Salesforce; return SAL/SQL outcomes for bid & creative optimization.
Results
Summary
Role-precise targeting with proof-led assets and tight SDR routing delivered efficient, sales-ready pipeline. The program produced 100+ qualified leads at ~$20 CPL on $2K spend, while CRM feedback improved SAL conversion over time.
Kamdhenu Builders – Navi Mumbai
Objective
Move residential inventory during lockdown restrictions by replacing on-site visits with virtual discovery and remote sales workflows, while keeping CPL low and sales velocity high.
Challenges
- No physical site visits: buyers needed a complete remote experience (tours, pricing, approvals).
- Trust & documentation: high-ticket purchase with concerns around developer credibility and loan eligibility.
- Policy volatility: changing local curbs affected customer availability and sales team operations.
- Attribution: lead → call → virtual tour → bank approval → booking spanned multiple tools.
- Lead quality: early campaigns attracted window shoppers outside target budgets/locations.
Strategy
- Hyperlocal Google Search: intent clusters like “1/2 BHK Navi Mumbai”, “Ulwe new projects”, “homes near Metro”; call extensions and lead forms.
- Meta lead ads + video tours: 3D walkthroughs, stack plans, and amenity reels; instant forms with budget & preferred locality filters.
- Remote sales stack: WhatsApp catalogs (floor plans, price sheets), Zoom tour slots, and e-token booking links.
- Qualification & routing: IVR + CRM rules to route hot leads to senior closers; lender pre-check for quick sanction probability.
- Measurement hygiene: UTM rigor, unique coupon/booking IDs, and CRM stage events (Qualified, Virtual Tour Done, Token Paid) fed back to bidding.
Results
Summary
By making the entire journey remote—discovery, tour, qualification, and token booking—Kamdhenu sustained demand through lockdowns. Hyperlocal search + Meta video tours kept CPL at ₹500 and enabled ₹1Cr in closures within 3 months (33× ROI).
Elemantra – Premium Interior Designers
Objective
Acquire high-value interior design leads for luxury residential projects in Mumbai, improve qualification before sales calls, and compress the enquiry → site visit → proposal cycle time.
Challenges
- High-ticket consideration: long evaluation cycles; multiple stakeholder buy-in (homeowner, partner, family).
- Lead quality drift: early campaigns attracted budget seekers outside premium bracket.
- Measurement gaps: offline consultations/site visits aren’t native ad platform events.
- Trust signals: prospects need portfolios, material specs, and warranties to justify pricing.
- Geo-relevance: enquiries from outside serviceable micro-markets wasted sales bandwidth.
Strategy
- Premium positioning on Meta: video case studies (before/after), walkthroughs, and material storytelling (veneers, hardware, warranties) to pre-sell quality.
- Lead qualification gates: instant forms with budget range, flat size, possession timeline; dynamic routing to senior designers for high-value signals.
- Offline pipeline tracking: CRM stages for Qualified → Consultation Booked → Site Visit Done → Proposal Sent; events fed back to bidding.
- Geo-fencing & exclusions: focus on top-performing pin codes; exclude non-serviceable areas and renters.
Results
Summary
By combining intent-heavy Search with premium creative proof on Meta—and enforcing budget/geo gates—Elemantra attracted the right buyers. CRM-backed optimization kept CPL at ₹700, generated 200+ verified leads, and enabled ₹1Cr in closures within 3 months.
Smart Homes (Home Automation)
Objective
Acquire high-ticket smart home automation projects (lighting, security, HVAC, voice control) from premium homeowners and architects, while keeping CPL disciplined and demonstrating clear ROI/comfort benefits.
Challenges
- Category education: many prospects confuse IoT gadgets with integrated home automation.
- High-ticket friction: ₹3–10L project values require trust, demos, and technical scoping.
- Multiple influencers: decisions involve homeowner, interior designer, and electrician/contractor.
- Measurement gaps: discovery online but quotes and BOQs handled offline; hard to attribute.
- Geo-serviceability: on-site surveys needed; out-of-radius leads waste presales bandwidth.
Strategy
- Google Search capture: “smart home automation”, “home automation in mumbai” with call/lead extensions.
- Show-don’t-tell creatives: short reels of app/voice scenes (movie night, away mode), before/after demos, and fail-safe/security clips.
- Architect & ID partnerships: lead-share program; co-branded brochures and joint webinars for new projects/renovations.
- Qualification form: property size, stage (under construction/renovation/ready), preferred systems, and budget bands; auto-routing enterprise signals.
- Offline tracking loop: CRM stages (Qualified → Site Survey → BOQ Submitted → Closed) synced back to ad platforms for smarter bidding.
Results
Summary
By pairing high-intent Search with proof-heavy demos and partner channels, brand converted complex, multi-influencer deals efficiently. Tight qualification and CRM-linked bidding kept CPL at ₹600 and supported ₹60L revenue from 10+ projects.
Kids Clothing Brand
Objective
Launch a new homegrown kidswear brand in the athleisure segment, build trust among parents shopping online, and position brand as a blend of comfort + style for children aged 5–14.
Challenges
- New brand entry: little to no brand awareness in a crowded kidswear market.
- Parent hesitation: concerns about sizing accuracy and return policies for kidswear.
- Trust barrier: parents prefer known brands when it comes to comfort and fit.
- Price-value balance: had to convey premium comfort while keeping pricing competitive.
- Attribution setup: as a D2C launch, Meta Pixel + CAPI integrations needed for funnel clarity.
Strategy
- Brand building on Meta: lifestyle ads featuring kids in playful, everyday settings to emphasize comfort + confidence.
- Catalog + retargeting: dynamic ads to show multiple styles, with remarketing based on product views and add-to-carts.
- Influencer collaborations: partnered with mom bloggers and parenting micro-influencers to create relatable UGC.
- Trust drivers: promoted “14-Day Easy Returns” and highlighted dual-fit system (Slim/Regular) to reduce sizing anxiety.
- Attribution readiness: implemented Meta Pixel + CAPI for retargeting and funnel measurement from day one.
Results
Summary
Brand’s launch campaigns focused on building credibility through influencers, easy returns, and lifestyle storytelling. While still in the scaling stage, the brand generated ₹3.5L in revenue on ₹3L spend in the first 2 months and established strong awareness and recall among parents of kids aged 5–14.
Web Ignito – Marketing Agency
Objective
Generate a predictable flow of qualified agency leads from SMBs and mid-market founders/CMOs, prioritize sales-ready opportunities, and lift lead→client conversion through tighter qualification and proof-led nurturing.
Challenges
- Lead quality vs. volume: early traffic included price-shoppers and mismatched scopes.
- Crowded SERPs: high CPCs for “digital marketing agency” terms; need to win on relevance and proof.
- Multi-service ambiguity: prospects weren’t sure which service (Performance, Creative, Analytics) fit their needs.
- Fragmented attribution: discovery on Meta/YouTube but enquiries via phone/WhatsApp/email.
- Sales enablement: missed meetings and long cycles without structured case-study follow-ups.
Strategy
- Search capture & routing: Google Search campaigns split by intent clusters (Performance, Lead Gen, E-com, Real Estate). SKAGs for top terms with ad customizers (industry + ROAS/CPL hooks).
- Qualification-first forms: budget band, industry, targets (ROAS/CPL/Revenue), and timeline; auto-route “high value” signals to senior sales via calendar links.
- Proof-led creatives on Meta: short case-study clips (₹30Cr+ impact, 8× ROAS), vertical-specific carousels, and testimonial quotes; retarget site visitors with service pages visited.
- Landing page system: modular LPs per vertical (E-com, Real Estate, Finance) with outcome metrics, FAQs, and objection handling; WhatsApp CTA + click-to-call.
- Meta campaign for Shopify leads: Web Ignito ran targeted Meta Ads specifically for Shopify store owners looking for paid ads support, successfully generating ~100 qualified leads at efficient CPLs.
- Attribution hygiene: UTM rigor, call tracking numbers per channel, and CRM stages (MQL → SQL → Meeting → Proposal → Won) fed back to Google/Meta for value-based bidding.
Results
Summary
By aligning search intent, tightening qualification, and showcasing proof early, Web Ignito built a predictable self-serve pipeline. Across campaigns, the agency generated 500+ qualified leads, including 100+ from Shopify-focused Meta Ads. With CPLs around ₹3,000 and an 8% lead→client conversion rate, Web Ignito successfully delivered ₹6L in revenue while strengthening its positioning as a performance-driven agency partner.
Magnes Nimble – EV Bicycles (India)
Objective
Promote the adoption of Magnes Nimble, an Indian-built electric bicycle designed for delivery and utility use. The aim was to acquire delivery partners and small businesses (tiffin, grocery, courier, laundry) looking for sustainable and cost-efficient last-mile mobility.
Challenges
- Category awareness: EV bicycles were new to the delivery market, with prospects confusing them with e-scooters or regular bicycles.
- Trust barrier: Many delivery partners worried about durability, battery life, and carrying capacity in tough Indian conditions.
- Price sensitivity: Initial cost compared to petrol scooters was a hurdle despite long-term savings.
- Attribution difficulty: Leads came from both direct sign-ups and offline demos, making campaign impact harder to measure.
Strategy
- Geo-targeted lead gen: Ran Meta and Google campaigns in top urban clusters (Mumbai, Pune, Bangalore, Delhi NCR) focusing on gig workers and SME delivery businesses.
- Feature-led creatives: Highlighted 35 km+ range, 3-hour charging, 150 kg load capacity, and detachable cargo carriers in short videos and carousels.
- Trust-building content: Testimonial ads from early adopters and side-by-side cost comparisons with petrol scooters.
- Demo incentives: Encouraged test rides with free first service, tracked via promo codes.
- App showcase: Campaigns highlighted mobile app features (battery tracking, GPS, maintenance reminders) to position Nimble as “smart + rugged.”
Results
Summary
Magnes Nimble carved out its niche in India’s delivery market by showcasing real-world durability and cost savings. Campaigns combined product education with localized targeting, generating 100+ paying customers in just 3 months at a CAC of ~₹3,000. The brand positioned itself as a reliable, homegrown EV bicycle built for Indian conditions.
Kriti Car Care – PPF Services (Bangalore)
Objective
Generate premium leads for Kriti Car Care’s Paint Protection Film (PPF) services in Bangalore, targeting mid-premium and luxury car owners (BMW, Audi, Mercedes, Jeep) who value long-term aesthetics and vehicle protection.
Challenges
- Niche awareness: Many car owners confused PPF with cheaper waxing or ceramic coatings.
- High-ticket barrier: PPF projects ranged ₹40K–₹1.5L, requiring strong trust-building before conversion.
- Competition: Differentiating against budget detailers offering subpar coatings.
- Attribution gap: Most prospects preferred calling or walking into the workshop, making online campaign tracking harder.
- Lead quality: Early campaigns attracted budget-conscious owners outside the luxury segment.
Strategy
- Google Search campaigns: Focused on intent-driven keywords like “PPF services Bangalore,” “paint protection film luxury cars,” “best PPF near me.”
- Meta Ads with aspirational creatives: Featured high-end vehicles undergoing PPF application to reinforce exclusivity and premium value.
- Lead qualification filters: Forms asked for car make/model and approximate budget, prioritizing luxury owners.
- Educational content: Carousel ads explaining PPF vs ceramic coating to clear confusion and build authority.
- Retargeting funnel: Before-after visuals, video testimonials, and limited-time discounts (10% off this month) nurtured warm audiences.
- Offline tracking: Used coupon codes and call tracking to measure campaign-driven bookings.
Results
Summary
Kriti Car Care successfully positioned itself as Bangalore’s go-to PPF specialist by blending education with aspirational targeting. Campaigns generated 330+ leads, of which ~30 converted into projects averaging ₹60K each. With a CPL of ~₹600 and ₹18L revenue on ₹2L spend, the campaigns delivered a strong 9x ROAS while building long-term credibility in a niche luxury service.
Regional Party Campaigns – Political
Objective
Boost voter awareness and increase on-ground rally attendance across three constituencies through hyperlocal, multilingual digital campaigns; measure success via cost-efficient engagements and tangible uplift in rally turnout.
Challenges
- Compliance & approvals: Political ads required strict authorization and real-time creative approvals.
- Offline-first outcomes: Success judged by physical rally turnout and sentiment—not only online metrics.
- Diverse electorates: Urban, semi-urban, and rural mixes with distinct language and cultural cues.
- Low digital maturity: First-time social users; heavy reliance on family/peer recommendations.
- Attribution limits: Difficult to link ad exposure directly to rally attendance in areas with low smartphone penetration.
Strategy
- Hyperlocal geo-fencing: Constituency-pinned ads with 5–10 km radius around rally venues; spend spikes 24–48 hrs pre-event.
- Cultural narratives: Creatives embedded local identity, issues, and festival moments; avoided generic national themes.
- Video & live amplification: Leader speeches and rally highlights streamed live; cut-down reels pushed to lookalikes.
- Multilingual delivery: English + regional languages with dialect variants for maximum relatability.
- Engagement-first funnel: Comments, shares, and WhatsApp forwards prioritized; retargeted engagers with rally reminders and route maps.
- Ground coordination: QR/coupon markers on posters, volunteer-led WhatsApp groups, and IVR hotlines to triangulate digital reach with booth-level turnout.
Results
Summary
Hyperlocal targeting, culturally rooted messaging, and multilingual creatives converted online interest into offline momentum. With a 4.2% CTR, CPE < ₹1, and a +30% increase in rally attendance, the program demonstrated that digital-first mobilization can drive measurable ground impact across diverse constituencies.