Hello, All! Let’s talk all about content you should create for Instagram.

We all know that great content outdoes every trick or activity.

So, to create content for Instagram, let us learn about the best things to stick to while creating content.


Photo by Jakob Owens on Unsplash

This article is for both Content Creators and Businesses who want to create content for Instagram into two parts:

Number 1: Sub-categories for your Niche 

How to create content for Instagram if you are a brand

Create content buckets:

When you are a brand who wants to engage with your audience, think of what they would like.

For example, if you are a clothing brand, you could share:

  • Outfit ideas
  • Season trends
  • Types of clothing 
  • Tips to recreate looks
  • Quotes and Facts about dressing well

And many other types of content.

Using 4-5 different content buckets you can create content for Instagram for the entire month. Later, analyse what worked best for your brand and continue/discontinue accordingly.

How to create content for Instagram if you are a content creator/influencer/artist?


Photo by Erik Lucatero on Unsplash

You need not strictly stick to one thing if that’s what you are confused about.

We all know that deciding on a niche is important and all the gurus who have aced the game of content have been vouching for.

I agree with them but just sticking to one niche sometimes can be exhausting and doesn’t feel right.

After all, you want to do this because you’ve wanted the freedom to work for what you love.

Now, by not sticking to a niche doesn’t mean going all around the world. 

What I mean is – Categorising a niche further down and finding more ways to create content for Instagram.

Example: You want to be a Fashion and Beauty Content Creator. Obviously, you will do makeup and outfit posts and videos.

But you could sub-categorise it into – 

  • DIY face masks
  • Nail Art
  • Makeup
  • Organising your makeup – something which is essentially not a beauty post but can be a part of your niche 
  • Going without makeup!
  • Doing a friend’s makeup
  • Dressing up for a different occasion
  • Affordable clothing
  • Premium clothing
  • Basic fashion, ethnic clothing
  • Styling your sibling or your parents
  • Dressing up your Pet!

These are just a few examples of how you could create content for Instagram.

See, how you do not have to stick to doing just one thing in different ways. 

The same rules follow for photographers, fitness enthusiasts, moms, digital marketers, pet lovers, environmentalists, painters, singers, dancers, and others.

Once, you get a big and loyal follower base you can go all crazy and do what you love to create content for your Instagram page.

Number 2: Check out your competitors

To create good content for Instagram, it is extremely important to keep a check on what others are doing.

Nobody is copying ideas. It is about getting inspired by what others are doing.

There are many challenges happening on Instagram which you could do too and get a good amount of engagement through those hashtags.

Spend time on your feed and stay updated about what is trending.

Number 3: Don’t miss out on the stories.

On posts, you have to be choosy about creating content but on stories, you can loosen up.

Stay active and share your thoughts in the stories.

For example, the recent pandemic of the Corona Virus is something you can share your views on regardless of your niche.

For content creators, the stories help people understand your thoughts and personality.

Number 4:  Always be authentic

A niche is definitely what takes you ahead but people love originality. To create content for Instagram, you should focus on what you do best and showcase your art.

You need not create content as per your competitors, that will not win you genuine followers.

Number 5: Follow other social media channels and blogs

Look for inspiration wherever you go. Use the internet and social media effectively and for the good.

Pinterest is one of the best social media apps for creative concepts and ideas. To rock content for Instagram, you should totally get a Pinterest account. A lot of visually appealing content is shared on it.

Image by Gerd Altmann from Pixabay

Follow different blogs to get inspired by the best brands and individuals.

Number 6: Visually appealing images/creatives

Instagram is about great visuals and aesthetics. Tune your profile by setting up a theme.

Below are some of the Instagram handles I love:

For Brands:

Food: Califia Farms


Beauty: NYX Cosmetics


Shoes: Converse


Clothing: H&M


Ethnic Wear: Sabyasachi



For Content Creators:

Travel: Larissa D’sa


Photographer: Chris Hau


Decor: Krsnaa Mehta


If you check out their profile, it is all going to be attractive and that’s what you need to do.

Number 7: Tools and Sources

This is for businesses, especially. If you don’t have a social media team working for you, you still can make it work.

There are a lot of applications and websites which can help you with templates. One of the best websites/apps is Canva.

Simply go to Canva.com and create your Instagram post using one of the templates! It is a life-saver. I have loved it since I discovered it & I’ll keep loving it for all the things it gives for free!

Not only it gives you options for designs but also for fonts. If you like a premium item – an image or font, you can buy it – it doesn’t force you to take a subscription.

The best thing it gives for free is GIFs!

Go and explore it today!

In this article, I only want to give you this option because it seriously is enough to start with. It is easy, it is free and it is amazing.

You get the optimum size, best quality download, and lots of options to try on a single creative post.

Not only posts, but it is also great for Instagram stories, highlights, presentations, and a lot more.

Royalty-free images:

There are these amazing websites where talented people share their art and you can use it for free.

Some of the websites are:




Number 8: Collaboration/Influencer Marketing

One of the best ways to create content for Instagram is to collaborate or make use of Influencer marketing. Get in touch with the people who are in your niche and ask them to collaborate with you.

This also helps you reach their audience.

For brands, you can promote your products/services with the help of Influencers who create great content around brands.

Repost content made by people using your product and tag them. The best practice is to ask if you can repost their posts, especially when you are not an established brand.

Visit pikwizard for High Quality, Free Stock Photos.

Bonus Tool: Milanote

Milanote is a tool for organizing creative projects into beautiful visual boards. By design, it feels a lot like working on the wall in a creative studio – visual, tactile, and sometimes a bit messy – Milanote is a great fit for designers who work in teams remotely.
Key Features:
– Write notes & to-do lists, upload images & files and save things you find on the web
– Organize visually using the flexible drag and drop interface.
– Boards by default are a private place to think, but with a single click you can create a shared workspace for collaboration with your team
– Milanote is filled with hundreds of built-in templates to help you get started with a variety of different projects, from creating a mood board to writing that perfect creative brief.

These were some of the ways to create quality content for Instagram.

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