A few decades ago, talking about social media was unthinkable. But, thanks to those great minds that thought about the future and changed the way people communicate, Instagram, Facebook, and Twitter are here.
Social media refers to apps and websites that allow people to interact with other users. People use social media platforms for several purposes, like staying in touch, sharing photos, and meeting new people. In fact, social media has changed the world we live in.
Social media technology is not only used by customers but also companies who want to carry out marketing strategies. As a result, social media has changed the way companies conduct business. Now, they are able to connect with more clients in real-time.
Regardless of the size of your company, social media is an essential part of online marketing. Also, it is necessary to realize the most important part of social media is content. With this in mind, if you want to take advantage of the use of social media, you have to be proficient in content creation.
In other words, it is the content you share through social platforms that will attract potential customers and present the right image of your company. For this reason, it is essential to have a robust social media presence. Social media enhances your company’s search engine result pages (SERP) as social platforms work along with search engine optimization (SEO) and other technologies that help your company have a better online presence.
Under those circumstances, here are some tips and tools that will help your social media management and increase your social media presence.
Choose the Right Platform
As there are a large number of options available, such as Facebook and Twitter, we have to think about which social media platform is best for your company. There are several factors involved here.
The first one is user traffic. Certain platforms generate different kinds of traffic and you have to identify which one will primarily increase exposure to potential customers. In other words, the more users there are on one platform, the more likely your shared content will be viewed.
The second factor is usability. It is crucial to consider the UX/UI design of a social media platform. Design determines how easy users can navigate through Facebook, post a message on Twitter, or upload a photo on Instagram. Nowadays, user experience has become essential for customers as it determines whether they will continue to use a certain social media platform or not.
When a website or app does not provide good user experience, people will get frustrated and move to another social media platform.
The fourth and final factor that you should consider when choosing a platform is the type of content you want to share. For example, if you want to share visual content like images and videos, Instagram is the perfect fit for you. But if you want to share written content, using Twitter is the right choice as it is it optimizes the sharing of written content.
Don’t Ignore Social Media Impact on SEO
Social media doesn’t have a direct impact on your SERP position, but it still has a positive effect on your organization. For this reason, we shouldn’t ignore its influence. Social signals, like retweets, likes, and pins, generate links and increase traffic, which are essential factors in ranking. In like manner, having significant influences on social platforms will increase your brand recognition and authority.
Plan Your Content
As we said earlier, using social media apps or websites is good for marketing. There is a rule on the internet that is essential to remember: content is king. For this reason, if you provide excellent content, you will have better reactions from your customers. So, to keep your old users and earn new ones, you should be attentive to the content you share.
Furthermore, the way companies create digital advertisements has changed. As a result, they would prefer to have a digital marketing team that will help companies to increase their customer reach.
Connect with Influencers
Influencers are social media stars. For this reason, to increase your presence on social media platforms, you should connect with them. Influencers can provide personalized and authentic advertisements. As a result, customers will have a sense of trust and would instead buy a product from your company than from other companies.