This article has been selected as the Top Digital Marketing Articles of the Week – March 23-27 by Upcity.com
Hope you are having a good day. Are you feeling optimistic about using social media marketing for your small business? Or you have been hearing it from so many people that you want to know what the hell is it?
If you’re in this article you already believe social media works for businesses. If not, you want to know whether it really works!
So, let us understand what Social Media is and how it works.
Social Media Platforms were not created for business, they were created for people to connect and interact.
Just like the roads! The roads were constructed for people to reach from point A to point B. But, you see so many hoardings which actually grab your attention.
I think what you just read is enough to understand that Social Media Marketing works for a small business.
It works for all levels of business.
Before you really get into social media marketing and its use for small to all businesses, understand what is marketing.
How does marketing work?
There is not a single thing that has been made/created solely for marketing or selling.
There is always a primary role of anything that is used for marketing.
Google itself is primarily a search engine. People come to search for different things but marketers run ads and do their marketing. Google, itself earns money from ads and not from its core function.
Newspapers are primarily made for giving important news, but you still see job ads, jewellery ads, and other such ads.
Marketing is extremely important in today’s world. With growing competition, the visibility goes down. There are millions of clothing stores, coaching classes, furniture stores, and every other business.
If you do not use the best platforms to reach out to your potential customers, your competitors would make more money.
Social Media Marketing is just marketing on some of the internet platforms. Like conventional marketing, it needs creativity & targeting the right audience by understanding the best location to display your ads.
But, it is more cost-effective! Yes, it is.
- The targeting is on a deeper level.
- The cost to reach thousands of people is lesser.
- There is no print cost involved.
- You can do it yourself at a basic level if you don’t have enough funds
So how do you use Social Media Marketing for your small business:
Identify the Social Media Apps for your business:
Different social media platforms have different types of audiences.
Depending on your nature of the business, you can get started.
I wouldn’t say use only one social media platform. But, I wouldn’t even say be there on all of them.
If you are on a budget and cannot hire an agency, it is good to start with one or two platforms.
It could be overwhelming to create so much content, manage all the social media accounts and manage your business at the same time.
This way, chances are, you might give up on social media completely.
If you are a B2C company, Instagram and Facebook are great for you.
If you are a B2B company, LinkedIn is the way to go!
Identify your target audience:
While identifying your target audience, think about who is going to buy your product or service.
Identify the age group, gender, location & other possible products/services that are being consumed by your target audience.
Example: You’re running a modern women’s clothing business and the average cost per product is Rs. 1000. The cheapest product is of Rs. 500 and the maximum is Rs. 4,000.
The possible populated target audience is:
Age group: 18- 35
Location: whichever metro city you could ship to
Interests: Shopping, modern outfits, Forever21, Max, H&M, Zara, Pantaloons, and similar brands, accessories and so on
Type: Working women & college students
Platforms: Facebook and Instagram
Now, you would say women of 40 or 50 years also wear modern clothes in the metro cities. That is true. But, the fact that their count is far lesser than that of the age group 18-35.
Again, for gender, there are men who shop for their female family members but again the count is low.
So you should focus on the majority.
Your social media accounts are open to all. But, the right kind of targeting helps you get more ROI.
If you notice, the cost of your product plays a vital role, too.
If you are on an expensive side, the age group and interests will change. People consuming luxury products will be your target and not the college students now.
If you feel this is a bit of a stressful task, we can help you.
You can take our consultation package.
We will help you to identify the right platform and the right target audience. This is a small, one-time fee specially made for helping you with social media marketing for your small business
If you have understood where exactly to market yourself and you know your target audience.
It is time to create your social media pages and run them!
But, after creating the account, what do you do on it?
To do social media marketing for your small business, you need to create quality content.
To learn how to create content check out this blog article which tells you how to create different types of content: Click here!
This article mentions it is for Instagram Marketing but you can refer to it for any social media channel.
Why should you start social media marketing for your small business?
With a lot of possibilities to increase your sales, social media is apt for you if you are a small business.
A business needs the right marketing tactics and platforms.
If you can spend a decent amount on marketing, you should totally hire a social media marketing agency for your business.
If you are not sure about what kind of budget you will require, we are always here to help!
Learn how to use the funds you have correctly.
We can help your small business to use social media marketing with or without or monthly services.