Content is an essential element that is essential to digital marketing. Highly successful marketers understand the importance of establishing connections with their customers. While it’s true that views and clicks are important, what’s really important is creating connections. Interactive content is a way to engage the or viewers to participate in the event. Through Interactive content, your viewers can make decisions, respond to questions, and absorb more information.
What is the Power of Interactive Content?
People are drawn to engaging themselves with activities. They are eager to share their thoughts, enjoy themselves, and even take part in tests. In the traditional world of content, users are merely viewers without any connection to the brand. But, with interactive content, users are more inclined to give feedback and share their experiences.
According to a study, 87 percent of content marketers discovered that interactive content attracted their readers’ attention better than static material. Interactive content can generate more than two times the amount of conversations as static content. If you are able to engage your reader or viewers, they’ll have an incentive to remain on your site, and this gives you the opportunity to move them further into the funnel of sales.
Benefits of using Interactive Content?
High Engagement Rate
Research suggests that 91 percent of B2B marketers make use of content marketing to connect with customers. That means that almost every marketer is working to write blogs or articles, ebooks, and videos to attract new and loyal customers. As you can imagine, users are overwhelmed by details.
In addition to the plethora of information available, the attention spans of the population are also changing. The most effective way to grab your viewers’ focus is to create captivating content. The modern reader wants engaging stories that are accompanied by amazing images.
Persona Optimization
Interactive marketing is a great way to interact with clients and create personas for them. The way people assess themselves is through assessment tests, and a test reveals the things your reader is aware of as well as what they don’t, and calculators provide insight into the parameters used by clients.
The greatest benefit is that interactions help you gather relevant information that you can then make use of to create relevant content as well as build brand trust. This is a win-win scenario where your customers are engaged and you get access to top-quality information.
Driving Awareness
Interactive content increases brand recognition by distinguishing your business from the competition. In the stage of awareness of the buyer’s journey communicating a challenge to a lead is vital. An infographic, quiz, or trivia questionnaire can help new audiences remember your brand. After they have completed the challenge, they’ll be in a position to recognize your brand when they encounter it time and time again.
Educating Buyers
In the process of considering during the consideration stage, potential buyers are looking to understand the ways your product will help them solve their issues. Based on the Demand Metric 93% of marketers who use interactive content have found that interactive content is successful in teaching buyers, unlike 70 percent of marketing who utilize passive content.
Adds Missing Bricks to the Content Marketing Campaigns
Interactive marketing doesn’t need to be a separate project. It can be used to complement other campaigns. For example, when you advertise in advertising that is paid, can use interactive ads to generate more clicks. You can include quizzes on your blog for your readers to take the quiz. Social media is a great way to can use the right platform to solicit immediate feedback from your customers via interactive posts.
Bottom Line
Engaging your audience is vital to drive a marketing objective to the forefront and also increase sales. With the right direction, you can harness interactions to improve your marketing. If you’re looking to bring interactive marketing to your campaigns We’re here to help. Contact WebIgnito to get the right consultation for your business and content plan.