Search Engine Optimization (SEO) has evolved into an essential component of a brand’s digital marketing strategy. Here’s a handy checklist of SEO fundamentals that are included in best SEO practices:

1.Search engines are a marathon, not a sprint.

SEO is a continuous process. A completely optimised website does not exist. Your site will never be completely “optimised,” but it will only improve as you put in more effort.

2.SEO is not a substitute for PPC.

It is never necessary to choose between SEO and PPC. Both SEO and PPC serve different purposes and complement one another. SEO is ideal for achieving long-term objectives. PPC, on the other hand, is useful for achieving short-term objectives.

3.SEO is not synonymous with Google ranking.

While Google is the most popular search engine, there are numerous other search engines that can direct traffic to your website. Don’t just optimise your website for Google. The fact that it is called “Search Engine Optimization” rather than “Google Optimization” tells us a lot.

4.SEO can improve your Click Through Rate (CTR).

Well-written Meta descriptions not only improve your Search Engine Ranking Position (SERP), but they also increase the likelihood of a user clicking on your search result.

5.The structure of URLs is significant in SEO.

Dynamic URLs are difficult to understand and remember, not only for users, but also for search engines. Structuring URLs with the right keywords can help your website’s SEO performance significantly.

6.Image Search is Real.

Don’t forget to include alt-text in your images and to caption your photos. Every search engine has a section dedicated to image search.

7.Site Speed Is Critical.

For many years, page speed has been regarded as one of the most important SEO ranking factors. Google recently added Page Experience to its ranking signal, incorporating it into the Core Web Vitals alongside existing metrics like mobile friendliness and safe browsing.

8.SEO is not click bait.

Despite the fact that your keywords and descriptions entice people to visit your website, It should not lie or exaggerate its content, as this will result in not only a higher bounce rate, but also a penalty from Google and other search engines.

9.You should never rely just on SEO as a marketing approach.

SEO is a crucial component of any digital marketing strategy, but it would be folly to rely solely on SEO to market your brand online in today’s digital age.

10.Content with context is the king.

While search engines trust your material, its relevance remains the most crucial factor in achieving a higher ranking. As Neil Patel says, “Write for humans first, then for search engines.”

Contact us if you want more SEO tips and ideas. Digital Latte specialises in creating Search Engine Optimization (SEO) strategies that deliver visibility, traffic, rankings, and conversions. We help make your brand discoverable online and increase its online presence through well-researched, strategic, and brand-specific search engine optimization.

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